THE FILE LOOKS FINE. THE COLOR DOESN’T. ▪ The most common case: details look clean, but the feeling that “something’s off” doesn’t go away. ▪ 🧠 That’s color. ▪ 📊 Different profiles The image may exist in one color space, but be displayed in another. That’s where tones start to shift...

GOOD FILE… TOO BAD IT FAILED BECAUSE OF COLOR ▪ You can perfect the details, geometry, text… and still get rejected. ▪ Because color gives you away faster than anything. – sRGB vs Display P3 – the file lives in one profile, the scene in another – white balance – skin, paper, and...